Engage Your Customers so They Come Back for More

Most industrial businesses want to actively communicate with their customers monthly, weekly or even daily. A newsletter, email, or a promotional mailer are great ways to stay in touch. However, most companies don't have the time or resources to create continuous marketing content to maintain these important relationships.

This can present challenges if a company's goal is to communicate more frequently with their customers to promote products and services, and build awareness.

• How are you reaching out to your customers?
• What's the best way to communicate more frequently with your customers?
• Do you have the resources to create, distribute and track ongoing communications with your customers and prospects?
• Do you want to develop custom emails to support sales, branding and messaging goals?

Communicate Regularly and Directly with your Customers

Thomas Industrial Network has taken the time consuming task of email marketing and developed an easy program to nature your customer relationship. Thomas can provide you with the ability to develop, send and track your customer communications through our email marketing services. Now it's easy to be in touch with your customers.

• Personalize and customize email messages
• Increase your overall web traffic by using embedded links with your message
• Measure and track your campaigns to determine what's working and what can be improved
• Develop targeted messages for specific markets

Nurture Your Existing Customer Relationships

Continuous communication through email is an excellent method for staying current with your accounts. Thomas Industrial Network will help you engage your audience to keep them coming back for more. Here are a few topics you may want to start with.

• Production promotion
• Promotional discounts
• Overstock liquidation
• Product reviews
• Seasonal items
• Preferred customer special offers
• General company news
• New product or services
• Teaser to a blog or other social media
• Did you know?
• Case studies and success stories
• Upcoming events/exhibitions
• "Top 10" Lists to support throught leadership
• Answer common customer FAQs
• Interactive surveys

Let Thomas do the Work

Thomas will partner with you to develop a comprehensive email marketing strategy that will increase your overall exposure by:

• Setting up your email marketing account
• Developing custom "digital stationary" with your logo to match your company's "look".
• Creating a message strategy through interviews conducted by our communications specialists
• Designing and deploying emails to your audience on a regular basis
• Providing you with a report after each email campaign, as well as 24/7 access to ongoing analytics